Privacy Notice

1. HOW WE COLLECT PERSONAL INFORMATION FROM YOU
2. WHAT WE COLLECT
3. WHY WE COLLECT PERSONAL INFORMATION
4. LAWFUL BASES
5. HOW LONG DO WE STORE PERSONAL INFORMATION?
6. PERSONAL INFORMATION SHARED WITH THIRD PARTIES
7. INTERNATIONAL DATA TRANSFERS
8. PROFILING
9. LINKS TO OTHER WEBSITES
10. YOUR PRIVACY RIGHTS
11. UPDATES TO THIS PRIVACY NOTICE

1. How we collect personal information from you

We may collect information about you from various sources in three primary ways:

1. You Give Us Personal Information: We collect information from you when you submit it to us through our website, for example when you purchase one of our products, seek to register one of those products, or contact us with a request or query.
2. We Collect Personal Information Automatically: We automatically collect certain types of information when you visit our website or purchase our products. For example, we automatically collect internet or other electronic network activity information when you use our website as otherwise described in this Notice.
3. We Collect Personal Information from Other Sources: We may obtain information about you from outside sources. For example, we may receive information from third parties who provide services for us through cookies and other technologies as otherwise discussed in this Notice.

2. What we collect

We collect the following categories of personal information about you:

• Personal Identifiers, including your name and contact information (including email address, telephone number and home address);
• Commercial information, such as payment card details and billing address;
• Product information (where you choose to register your purchase of a product with us), including model number, model name, serial number, date of purchase and date of manufacture;
• Internet or other electronic network activity information, including the following:
• IP-address;
• Date and time;
• Browser;
• User-agent;
• Operating system of device in use;
• Geolocation Data; and
• Inferences such as your preferences and interests for use in creating a consumer profile.

When you make a purchase from our website, it is a contractual requirement that we obtain certain personal information from you in order for you to enter into a contract with us (i.e. name, email address, payment card details, billing address). If you choose not to provide this personal information, we will not be able to enter into a contract with you.

In addition to the above-mentioned data, when you use our website, cookies and so called HTML5 storage objects may be placed on your computer’s hard drive to the extent that you provide your consent to such cookies via the cookie-banner, which is displayed when visiting our website. Cookies and storage objects are small files that provide certain information to us and certain third parties. They serve the purpose of making our website services function, and making them more user friendly, more effective, tailored to your needs, and help us analyse website usage.

For further information on cookies used by our website, please refer to our Cookie Notice.

A.    Personal Information You Provide to Us Directly

We collect personal information that you provide to us.

• Account Creation. We may collect personal information when you create an account, such as name, contact information, email address, username, and profile picture. 
• Purchases. We may collect personal information and details associated with your purchases, including payment information. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details). 
• Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or loyalty program, request customer or technical support, or otherwise communicate with us.
• Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
• Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein. Please exercise caution before revealing any information that may identify you in the real world to other users.
• Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
• Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.
• Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities. 

B.    Personal Information Collected Automatically

We collect personal information automatically when you use our Services.

• Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.
  
  
  • Location Information. We may collect precise location information or otherwise in connection with your use of our Services.
    
• Cookie Notice (and Other Technologies). We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
  
  

  • Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.

  • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

To learn more about our use of Technologies, please refer to our Cookie Notice.

• Social Media Platforms. Our Services may contain social media buttons, such as Meta, YouTube, X (formerly Twitter), Pinterest, and Instagram which might include widgets such as the “share this” button or other interactive mini programs. These features may collect personal information such as your IP address and which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.

C.    Personal Information Collected from Other Sources

Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.

3. Why we collect personal information

We use personal information that we collect about you for the following purposes:

• To process orders, payments and returns you may place using our website;
• In order to register your product where you request us to do so, so that we can provide you with the latest information on your specific product;
• To assess and respond to any requests that you make by contacting us directly (e.g. via email);
• To investigate and enforce or defend legal claims (including debt collection, defence in the event of legal disputes or alleged violations of law or agreements);
• To the extent necessary to comply with legislation and/or to protect the rights, property or safety of visitors to our website;
• To create and conduct analysis on statistics to improve the quality and safety of our products;
• To send our newsletters, personalized offers, advertising and to request your feedback on the products and services you have purchased from us;
• To personalise your use of the website, and support processes relating to your use of the website;
• For maintenance and analytical purposes, so that we can optimize our experience and offers for you;
• Internally, for record keeping purposes such as maintaining or servicing customer accounts;
• Short term, transient uses such as behavioural advertising;
• To verify your information to protect against and prosecute those responsible for malicious, deceptive, fraudulent, or illegal activity;
• To address impairments to the operational functionality, and detecting security incidents on our systems;
• Internally, for research related to technical development;
• To engage in a sale of all or part of our business, or if we were to go through a reorganization or merger.

B.    Administrative Purposes

We may use your information for various administrative purposes, such as:

• Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;

• Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;

• Measuring interest and engagement in our Services; 

• Short-term, transient use, such as contextual customization of ads;

• Improving, upgrading, or enhancing our Services; 

• Developing new products and services;

• Ensuring internal quality control and safety;

• Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Notice;

• Debugging to identify and repair errors with our Services;

• Auditing relating to interactions, transactions, and other compliance activities;

• Sharing personal information with third parties as needed to provide the Services;

• Enforcing our agreements and policies; and

• Carrying out activities that are required to comply with our legal obligations.

C.    Marketing and Advertising our Products and Services

We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. 

Some of the ways we market to you include email campaigns, text messages, custom audiences advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.

If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in “Contact Us” below. 

D.    With Your Consent

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

E.    Other Purposes

We may also use your personal information for other purposes as requested by you or as permitted by applicable law.

• Automated Decision Making. We may engage in automated decision making, including profiling. For example, we may engage in automated decision making to create a profile of your interests and preferences so that we can contact you with information relevant to you. Tavo’s processing of your personal information will not result in a decision based solely on automated processing that significantly affects you unless such a decision is necessary as part of a contract we have with you, we have your consent, or we are permitted by law to engage in such automated decision making. If you have questions about our automated decision making, you may contact us as set forth in “Contact Us” below.
• De-identified and Aggregated Information. We may use personal information to create de-identified and/or aggregated information, such as demographic information, information about the device from which you access our Services, or other analyses we create. 

4. Lawful bases

We will only use personal information when the law allows us to (i.e., where we have a ‘lawful basis’). Most commonly, we will use your personal information in the following circumstances:

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, we have a legitimate interest in providing our services and furthering the development of our business;
• Where it is necessary for the performance of a contract with you; or
• Where it is necessary to comply with a legal obligation on us (for example, reporting to HM Revenue and Customs or Companies House).

In some circumstances, we may ask for your consent to use your personal information for a specific purpose. In particular, we may obtain your consent before we send you any email marketing, including newsletters, personalised offers and advertisements which we think might interest you.

You may unsubscribe from our email communications by following the instructions in any email that we send you, or you can withdraw your consent and request us to remove your personal information at any time by emailing us at info.uk@tavopets.com.

B.    Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

C.    Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

5. How long do we store personal information?

Your personal information is deleted as soon as it is no longer required for the purposes for which it was collected. The criteria we use to determine the retention period of personal information are: (i) the respective statutory retention period; (ii) our contractual and/or business relationships with you; (iii) (potential) disputes; and (iv) any guidelines issued by relevant regulators. For example, due to commercial and tax regulations, we are obliged to save your address, payment data as far as processed by us, and data related to your order for a period of up to 6 years.

However, we may continue to store your data after the appropriate retention periods expire if necessary for the fulfilment of a contract, the initiation of a contract or to protect or defend our position or that of a third party.

We review our retention periods for personal information on a regular basis. If you have any questions about our retention periods, please contact us by emailing us at info.uk@tavopets.com. You may request erasure of your personal information at any time by contacting us as indicated below in the "Your Privacy Rights" section below.

6. Personal information shared with third parties

We may partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. 

Based on the purposes detailed in the above section “Why We Collect Personal Information,” your information may be passed on to the following categories of recipients:

• service providers, e.g. for the provision and hosting of the website;
• our professional advisors, lawyers, accountants and auditors;
• to potential purchasers as part of a sale, merger or acquisition, or other transfer of all or part of our assets including as part of a bankruptcy proceeding;
• pursuant to a court order, or other legal process or as otherwise required or requested by law, regulation, or government authority programmes, or to protect our rights or the rights or safety of third parties;
• with your consent or as otherwise disclosed at the time of data collection or sharing.

We will not sell or rent your personal information to third parties.

7. International data transfers

We may transfer your personal information to the third parties set out at Section 7 (Personal Information Shared With Third Parties) above, who may be located in countries outside of the UK. For your protection and the protection of your personal information, when we transfer personal information outside the UK, we will implement appropriate safeguards for such data transfers in accordance with legal requirements. For example, if we are making a transfer to a country that is not considered adequate under UK law, we will rely on appropriate safeguards such as standard contractual clauses to safeguard your personal information.

8. Profiling

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

You have the right to object to such profiling at any time by contacting us; however, in order to provide you with the best service experience we recommend that profiling is used to track your preferences.

9. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Notice. You should exercise caution and look at the privacy policy or notice applicable to the other websites.

The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in “Personal Information We Collect” and “How We Use Your Personal Information” above, respectively. 

“Sales” of Personal Information under the CCPA and CPRA

For purposes of the CCPA/CPRA, Tavo does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age, as the term “sell” is commonly understood. That said, we may share information with third-party advertising partners for the purpose of promoting our Services as described above. To the extent that such sharing is considered a “sale” under California law, you may limit such sharing by following the instructions found above in the section titled, Your Privacy Choices and Rights > Your Privacy Choices > Cookies and Personalized Advertising, or by contacting us as set forth in “Contact Us” below.

Additional Privacy Rights for California Residents

Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA/CPRA.

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth in “Contact Us” below for additional instructions.

Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Services.

If you are a California resident and would like to exercise any of your rights under the CCPA/CPRA, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.

De-Identified Information. If we create or receive de-identified information, we will not attempt to re-identify such information, except to comply with applicable law. 

10. Your privacy rights

Under privacy laws, you have the following rights regarding your personal information:

• To request access to the personal information we hold about you;
• To request that we rectify or erase your personal information;
• To request that we restrict the processing of your personal information;
• Under certain circumstances, to ask us to port personal information about you that you have provided to us to you or to a third party;
• To object to our processing of your personal information, in certain circumstances; and
• Where we previously obtained your consent to process your personal information, to withdraw consent to processing your personal information.

To exercise your rights, please email info.uk@tavopets.com. Please provide the following details at a minimum so that we can identify you:

• Name
• Postal address
• E-mail address

You also have the right to lodge a complaint directly with the UK’s data protection authority, the Information Commissioner’s Office (ICO). The ICO can be contacted at https://ico.org.uk/make-a-complaint/.

11. Updates to this privacy notice

We may change this Privacy Notice from time to time by updating this page. You should check this page from time to time to ensure that you are up to date with our privacy practices.

If we make any material changes to this Notice, we will use reasonable efforts to contact you.

12. Other Provisions

Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk. 

Supervisory Authority. If your personal information is subject to the applicable data protection laws of the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with the competent supervisory authority or attorney general if you believe our processing of your personal information violates applicable law.

• EEA Data Protection Authorities (DPAs)
• Swiss Federal Data Protection and Information Commissioner (FDPIC)
• UK Information Commissioner’s Office (ICO)

13. Contact Us

Tavo is the controller of the personal information we process under this Privacy Notice. 

If you have any questions about our privacy practices or this Privacy Notice, or to exercise your rights as detailed in this Privacy Notice, please contact us at:

Nuna Baby Essentials, Inc. d/b/a Tavo Pet Essentials

70 Thousand Oaks Blvd. 

Morgantown, PA 19543, USA

1-888-304-1007

Info.usa@tavopets.com